Grönroos, Christian, 1947-
Service management and marketing : managing the moments of truth in service competition / / by: Lexington Books - Lexington, Mass. : Lexington Books c1990. - xxii, 298 p. ill. 24 cm. - Issues in organization and management series .
Includes bibliographical references (p. 277-291) and index.
0669200352 (alk. paper)
89029201
Service industries--Marketing.
Management
Customer services.
მართვა სერვისების ინდუსტრია
HD9980.5 / .G776 1990
658.8
005 / G-86
Service management and marketing : managing the moments of truth in service competition / / by: Lexington Books - Lexington, Mass. : Lexington Books c1990. - xxii, 298 p. ill. 24 cm. - Issues in organization and management series .
Includes bibliographical references (p. 277-291) and index.
0669200352 (alk. paper)
89029201
Service industries--Marketing.
Management
Customer services.
მართვა სერვისების ინდუსტრია
HD9980.5 / .G776 1990
658.8
005 / G-86