Silk, J. Alvin
What is marketing? / Alvin J. Silk content adviser. - Boston, Mass. : Harvard Business School Press, c2006. - xii, 207 p. : ill. ; 24 cm. - What is? series .
Includes bibliographical references and index.
Analyzing marketing opportunities. Marketing strategy -- Appendix to chapter 1, Basic marketing mathematics -- Understanding consumer behavior -- Understanding business customers -- Developing marketing strategies. Market segmentation, target market selection, and positioning -- Product policy -- Appendix to chapter 5, Brand valuation -- Going to market -- Marketing communications and promotions -- Optimal pricing -- Implementing marketing strategies. Personal selling and sales management -- Managing customers.
9781422104606 (pbk.)
2006021351
Marketing.
Business
ბიზნესი მარკეტინგი
HF5415 / .W483 2006
658.8
65 / S-60
What is marketing? / Alvin J. Silk content adviser. - Boston, Mass. : Harvard Business School Press, c2006. - xii, 207 p. : ill. ; 24 cm. - What is? series .
Includes bibliographical references and index.
Analyzing marketing opportunities. Marketing strategy -- Appendix to chapter 1, Basic marketing mathematics -- Understanding consumer behavior -- Understanding business customers -- Developing marketing strategies. Market segmentation, target market selection, and positioning -- Product policy -- Appendix to chapter 5, Brand valuation -- Going to market -- Marketing communications and promotions -- Optimal pricing -- Implementing marketing strategies. Personal selling and sales management -- Managing customers.
9781422104606 (pbk.)
2006021351
Marketing.
Business
ბიზნესი მარკეტინგი
HF5415 / .W483 2006
658.8
65 / S-60