Allen, Frederick, 1948-
Secret formula : how brilliant marketing and relentless salesmanship made Coca-Cola the best-known product in the world / Frederick Allen. - 1st ed. - New York, NY : HarperBusiness, c1994. - xii, 500 p., [32] p. of plates : ill. ; 25 cm.
Includes bibliographical references (p. [473]-476) and index.
0887306721 : $25.00 ($35.00 CAN)
94010397
Coca-Cola Company--History.
Soft drinks--Marketing.
ბიზნესი
HD9349.S634 / C533 1994
338.7/66362/0973
65 / A-38
Secret formula : how brilliant marketing and relentless salesmanship made Coca-Cola the best-known product in the world / Frederick Allen. - 1st ed. - New York, NY : HarperBusiness, c1994. - xii, 500 p., [32] p. of plates : ill. ; 25 cm.
Includes bibliographical references (p. [473]-476) and index.
0887306721 : $25.00 ($35.00 CAN)
94010397
Coca-Cola Company--History.
Soft drinks--Marketing.
ბიზნესი
HD9349.S634 / C533 1994
338.7/66362/0973
65 / A-38