Library of Ken Walker International University catalog › Details for: Marketing metrics : 50+ metrics every executive should master /

Normal view MARC view ISBD view

Marketing metrics : 50+ metrics every executive should master / Paul W. Farris ... [et al.].

By: Farris,W.Paul Contributor(s): Farris, Paul W | Reibstein,David J | Pferifer,,Neil T | Bendle,Neil T Material type: Text

TextPublisher: Upper Saddle River, N.J. : Wharton School Pub., c2006Description: xvi, 359 p. : ill. ; 25 cmISBN: 0131873709 (hardback : alk. paper); 9780131873704Subject(s): Marketing research | Marketing -- Mathematical models | ბიზნესიDDC classification: 658.8/3 LOC classification: HF5415.2 | .M35543 2006Online resources: Table of contents only

Contents:

Introduction -- Share of hearts, minds, and markets -- Margins and profits -- Product and portfolio management -- Customer profitability-- Sales force and channel management -- Pricing strategy -- Promotion -- Advertising media and Web metrics -- Marketing and finance -- The marketing metrics x-ray.

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings ( 1 )
Title notes ( 2 )
Comments ( 0 )

Item type	Current location	Call number	Status	Date due	Barcode
Books	Ken Walker International University	65 M-31 (Browse shelf)	Available		688

Browsing Ken Walker International University shelves Close shelf browser

Previous								Next
Previous	65 M-24 HBR's 10 must reads on managing people	65 M-24 HBR's 10 must reads on managing people	65 M-29 Marketing metrics : 50+ metrics every executive should master /	65 M-31 Marketing metrics : 50+ metrics every executive should master /	65 M-75 Business by referral : a sure-fire way to generate new business /	65 O-78 Management communication : a case-analysis approach /	65 O-78 Management communication : a case-analysis approach /	Next

Includes bibliographical references (p. 335-337) and index.

There are no comments on this title.

to post a comment.