Grönroos, Christian,  1947- <br/><br/>
Service management and marketing :  managing the moments of truth in service competition / 
/ by: Lexington Books 
 - Lexington, Mass. :  Lexington Books  c1990. 
 - xxii, 298 p.   ill.   24 cm. 
 - Issues in organization and management series .
<br/><br/>Includes bibliographical references (p. 277-291) and index. 
<br/><br/><label>ISBN: </label>0669200352 (alk. paper) 
<br/><br/><label>LCCN: </label>89029201  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries--Marketing.<br/>Management <br/>Customer services.
<br/><br/><label>Subjects--Index Terms: </label>მართვა სერვისების ინდუსტრია 
<br/><br/><label>LC Class. No.: </label>HD9980.5  / .G776 1990 
<br/><br/><label>Dewey Class. No.: </label>658.8 
<br/><br/><label>Universal Decimal Class. No.: </label>005  / G-86