TY  - BOOK
AU  - Grönroos,Christian
TI  - Service management and marketing: managing the moments of truth in service competition 
SN  - 0669200352 (alk. paper)
AV  - HD9980.5 .G776 1990
U1  - 658.8 20
PY  - 1990///
CY  - Lexington, Mass.
PB  - Lexington Books
KW  - Service industries
KW  - Marketing
KW  - Management
KW  - Customer services
KW  - მართვა
KW  - სერვისების ინდუსტრია
N1  - Includes bibliographical references (p. 277-291) and index
UR  - http://www.loc.gov/catdir/enhancements/fy0607/89029201-b.html
UR  - http://www.loc.gov/catdir/enhancements/fy0607/89029201-d.html
UR  - http://www.loc.gov/catdir/enhancements/fy0607/89029201-t.html
ER  -