Marketing metrics :  50+ metrics every executive should master / 
Paul W. Farris ... [et al.]. 
 - Upper Saddle River, N.J. :  Wharton School Pub.,  c2006. 
 - xvi, 359 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references (p. 335-337) and index. 
<br/><br/>Introduction -- Share of hearts, minds, and markets -- Margins and profits -- Product and portfolio management -- Customer profitability-- Sales force and channel management -- Pricing strategy -- Promotion -- Advertising media and Web metrics -- Marketing and finance -- The marketing metrics x-ray. 
<br/><br/><label>ISBN: </label>0131873709 (hardback : alk. paper) 9780131873704 
<br/><br/><label>LCCN: </label>2005031114 
<br/><br/><label>Nat. Bib. No.: </label>GBA620821  bnb 
<br/><br/><label>Nat. Bib. Agency Control No.: </label>013397064  Uk 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.<br/>Business<br/>Marketing--Mathematical models.
<br/><br/><label>Subjects--Index Terms: </label>ბიზნესი მარკეტინგი 
<br/><br/><label>LC Class. No.: </label>HF5415.2  / .M35543 2006 
<br/><br/><label>Dewey Class. No.: </label>658.8/3 
<br/><br/><label>Universal Decimal Class. No.: </label>65  / M-29