TY  - BOOK
AU  - Farris,Paul W.
AU  - Bendle, T. Neil
AU  - Pfeifer, E. Phillip
AU  - Reibstein, J. David
TI  - Marketing metrics: 50+ metrics every executive should master 
SN  - 0131873709 (hardback : alk. paper)
AV  - HF5415.2 .M35543 2006
U1  - 658.8/3 22
PY  - 2006///
CY  - Upper Saddle River, N.J.
PB  - Wharton School Pub.
KW  - Marketing research
KW  - Business
KW  - Marketing
KW  - Mathematical models
KW  - ბიზნესი
KW  - მარკეტინგი
N1  - Includes bibliographical references (p. 335-337) and index; Introduction -- Share of hearts, minds, and markets -- Margins and profits -- Product and portfolio management -- Customer profitability-- Sales force and channel management -- Pricing strategy -- Promotion -- Advertising media and Web metrics -- Marketing and finance -- The marketing metrics x-ray
UR  - http://www.loc.gov/catdir/toc/ecip062/2005031114.html
ER  -