Allen, Frederick,  1948- <br/><br/>
Secret formula :  how brilliant marketing and relentless salesmanship made Coca-Cola the best-known product in the world / 
Frederick Allen. 
 - 1st ed. 
 - New York, NY :  HarperBusiness,  c1994. 
 - xii, 500 p., [32] p. of plates :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references (p. [473]-476) and index. 
<br/><br/><label>ISBN: </label>0887306721 :  $25.00 ($35.00 CAN) 
<br/><br/><label>LCCN: </label>94010397  
<br/><br/><label>Subjects--Corporate Names: </label><br/>Coca-Cola Company--History.
<br/><br/><label>Subjects--Topical Terms: </label><br/>Soft drinks--Marketing.
<br/><br/><label>Subjects--Index Terms: </label>ბიზნესი 
<br/><br/><label>LC Class. No.: </label>HD9349.S634  / C533 1994 
<br/><br/><label>Dewey Class. No.: </label>338.7/66362/0973 
<br/><br/><label>Universal Decimal Class. No.: </label>65  / A-38