TY  - BOOK
AU  - Allen,Frederick
TI  - Secret formula: how brilliant marketing and relentless salesmanship made Coca-Cola the best-known product in the world 
SN  - 0887306721 :
AV  - HD9349.S634 C533 1994
U1  - 338.7/66362/0973 20
PY  - 1994///
CY  - New York, NY
PB  - HarperBusiness
KW  - Coca-Cola Company
KW  - History
KW  - Soft drinks
KW  - Marketing
KW  - ბიზნესი
N1  - Includes bibliographical references (p. [473]-476) and index
ER  -