Library of Ken Walker International University

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The long tail : why the future of business is selling less of more / / by: Hyperion

By: Anderson, Chris, 1961-Material type: TextTextLanguage: English Publisher: New York Hyperion c2006Edition: 1st editionDescription: xii, 238 p. ill. 25 cmISBN: 1401302378; 9781401302375; 1401302378; 1401308600 (pbk.); 9781401308605 (pbk.)Subject(s): Market segmentation | Business | Internet marketing | Marketing -- Technological innovations | ბიზნესიDDC classification: 658.8/02 LOC classification: HF5415.127 | .A54 2006Online resources: Publisher description | Contributor biographical information
Contents:
Acknowledgments -- Introduction -- long tail -- rise and fall of the hit -- short history of the long tail -- three forces of the long tail -- new procedures -- new markets -- new tastemakers -- Long tail economics -- short head -- paradise of choice -- Niche culture -- infinite screen -- Beyond entertainment -- Long tail rules -- Coda : tomorrow's tail -- Notes on sources and further reading -- Index.
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Includes bibliographical references (p. [227]-230) and index.

Acknowledgments -- Introduction -- 1. The long tail -- 2. The rise and fall of the hit -- 3. A short history of the long tail -- 4. The three forces of the long tail -- 5. The new procedures -- 6. The new markets -- 7. The new tastemakers -- 8. Long tail economics -- 9. The short head -- 10. The paradise of choice -- 11. Niche culture -- 12. The infinite screen -- 13. Beyond entertainment -- 14. Long tail rules -- Coda : tomorrow's tail -- Notes on sources and further reading -- Index.

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