000			01639nam a22003617a 4500
001			14429791
003			OSt
005			20210421055756.0
008			060627s2006 maua b 001 0 eng
010			_a 2006021351
020			_a9781422104606 (pbk.)
040			_aeng _cDLC _deng _beng
041			_aeng
050	0	0	_aHF5415 _b.W483 2006
080			_a65 _bS-60
082	0	0	_a658.8 _222
100			_9491 _aSilk, J. Alvin _eContent Advisor
245	0	0	_aWhat is marketing? / _cAlvin J. Silk content adviser.
260			_aBoston, Mass. : _bHarvard Business School Press, _cc2006.
300			_axii, 207 p. : _bill. ; _c24 cm.
365			_b29.95 usd
490	0		_aWhat is? series
504			_aIncludes bibliographical references and index.
505	0		_aAnalyzing marketing opportunities. Marketing strategy -- Appendix to chapter 1, Basic marketing mathematics -- Understanding consumer behavior -- Understanding business customers -- Developing marketing strategies. Market segmentation, target market selection, and positioning -- Product policy -- Appendix to chapter 5, Brand valuation -- Going to market -- Marketing communications and promotions -- Optimal pricing -- Implementing marketing strategies. Personal selling and sales management -- Managing customers.
650		0	_aMarketing.
650		0	_aBusiness _9323
653			_aბიზნესი
653			_aმარკეტინგი
710	2		_aHarvard Business School. _bPress.
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2udc _cBK
999			_c616 _d616