000			01879nam a22004577a 4500
001			14164250
003			OSt
005			20210421063659.0
008			051102s2006 njua b 001 0 eng
010			_a 2005031114
015			_aGBA620821 _2bnb
016	7		_a013397064 _2Uk
020			_a0131873709 (hardback : alk. paper)
020			_a9780131873704
035			_a(OCoLC)ocm62281450
040			_aeng _cDLC _dUKM _dBAKER _dC#P _dGHG _dPUL _dDLC
041			_aeng
042			_apcc
050	0	0	_aHF5415.2 _b.M35543 2006
080			_a65 _bM-29
082	0	0	_a658.8/3 _222
245	0	0	_aMarketing metrics : _b50+ metrics every executive should master / _cPaul W. Farris ... [et al.].
260			_aUpper Saddle River, N.J. : _bWharton School Pub., _cc2006.
300			_axvi, 359 p. : _bill. ; _c25 cm.
365			_b39.99 usd
504			_aIncludes bibliographical references (p. 335-337) and index.
505	0		_aIntroduction -- Share of hearts, minds, and markets -- Margins and profits -- Product and portfolio management -- Customer profitability-- Sales force and channel management -- Pricing strategy -- Promotion -- Advertising media and Web metrics -- Marketing and finance -- The marketing metrics x-ray.
650		0	_aMarketing research.
650		0	_aBusiness _9323
650		0	_aMarketing _xMathematical models.
653			_aბიზნესი
653			_aმარკეტინგი
700	1		_aFarris, Paul W.
700			_aBendle, T. Neil _9506
700			_aPfeifer, E. Phillip _9507
700			_aReibstein, J. David _9508
856	4	1	_3Table of contents only _uhttp://www.loc.gov/catdir/toc/ecip062/2005031114.html
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2udc _cBK
999			_c654 _d654