Marketing metrics : 50+ metrics every executive should master /
Paul W. Farris ... [et al.].
- Upper Saddle River, N.J. : Wharton School Pub., c2006.
- xvi, 359 p. : ill. ; 25 cm.
Includes bibliographical references (p. 335-337) and index.
Introduction -- Share of hearts, minds, and markets -- Margins and profits -- Product and portfolio management -- Customer profitability-- Sales force and channel management -- Pricing strategy -- Promotion -- Advertising media and Web metrics -- Marketing and finance -- The marketing metrics x-ray.
0131873709 (hardback : alk. paper) 9780131873704
2005031114
GBA620821 bnb
013397064 Uk
Marketing research.
Business
Marketing--Mathematical models.
ბიზნესი მარკეტინგი
HF5415.2 / .M35543 2006
658.8/3
65 / M-29
Includes bibliographical references (p. 335-337) and index.
Introduction -- Share of hearts, minds, and markets -- Margins and profits -- Product and portfolio management -- Customer profitability-- Sales force and channel management -- Pricing strategy -- Promotion -- Advertising media and Web metrics -- Marketing and finance -- The marketing metrics x-ray.
0131873709 (hardback : alk. paper) 9780131873704
2005031114
GBA620821 bnb
013397064 Uk
Marketing research.
Business
Marketing--Mathematical models.
ბიზნესი მარკეტინგი
HF5415.2 / .M35543 2006
658.8/3
65 / M-29