Marketing metrics : 50+ metrics every executive should master / Paul W. Farris ... [et al.].
Material type:
TextLanguage: English Publisher: Upper Saddle River, N.J. : Wharton School Pub., c2006Description: xvi, 359 p. : ill. ; 25 cmISBN: 0131873709 (hardback : alk. paper); 9780131873704Subject(s): Marketing research | Business | Marketing -- Mathematical models | ბიზნესი | მარკეტინგიDDC classification: 658.8/3 LOC classification: HF5415.2 | .M35543 2006Online resources: Table of contents only
Contents:
Introduction -- Share of hearts, minds, and markets -- Margins and profits -- Product and portfolio management -- Customer profitability-- Sales force and channel management -- Pricing strategy -- Promotion -- Advertising media and Web metrics -- Marketing and finance -- The marketing metrics x-ray.
| Item type | Current location | Call number | Status | Date due | Barcode |
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Books
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Ken Walker International University | 65 M-29 (Browse shelf) | Available | 399 |
Includes bibliographical references (p. 335-337) and index.
Introduction -- Share of hearts, minds, and markets -- Margins and profits -- Product and portfolio management -- Customer profitability-- Sales force and channel management -- Pricing strategy -- Promotion -- Advertising media and Web metrics -- Marketing and finance -- The marketing metrics x-ray.
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