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Secret formula : how brilliant marketing and relentless salesmanship made Coca-Cola the best-known product in the world / Frederick Allen.

By: Allen, Frederick, 1948-Material type: Text

TextPublisher: New York, NY : HarperBusiness, c1994Edition: 1st edDescription: xii, 500 p., [32] p. of plates : ill. ; 25 cmISBN: 0887306721 :Subject(s): Coca-Cola Company -- History | Soft drinks -- Marketing | ბიზნესიDDC classification: 338.7/66362/0973 LOC classification: HD9349.S634 | C533 1994

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