Library of Ken Walker International University

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Service management and marketing : managing the moments of truth in service competition / / by: Lexington Books

By: Grönroos, Christian, 1947-Material type: TextTextLanguage: English Series: Issues in organization and management seriesPublisher: Lexington, Mass. : Lexington Books c1990Description: xxii, 298 p. ill. 24 cmISBN: 0669200352 (alk. paper)Subject(s): Service industries -- Marketing | Management | Customer services | მართვა | სერვისების ინდუსტრიაDDC classification: 658.8 LOC classification: HD9980.5 | .G776 1990Online resources: Contributor biographical information | Publisher description | Table of contents only
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Includes bibliographical references (p. 277-291) and index.

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