Your search returned 10 results.

1.
What is marketing? / Alvin J. Silk content adviser.

by Silk, J. Alvin [Content Advisor] | Harvard Business School. Press.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publisher: Boston, Mass. : Harvard Business School Press, c2006Availability: Items available for loan: Call number: 65 S-60 (1).

2.
Marketing metrics : 50+ metrics every executive should master / Paul W. Farris ... [et al.].

by Farris, Paul W | Bendle, T. Neil | Pfeifer, E. Phillip | Reibstein, J. David.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publisher: Upper Saddle River, N.J. : Wharton School Pub., c2006Online access: Table of contents only Availability: Items available for loan: Call number: 65 M-29 (1).

3.
Business by referral : a sure-fire way to generate new business / by Ivan R. Misner and Robert Davis.

by Misner, Ivan R, 1956- | Davis, Robert, 1955-.

Material type: Text Text; Format: microfiche festschrift Publisher: Austin, Tex. : Bard Press, 1997Availability: Items available for loan: Call number: 65 M-75 (1).

4.
Secret formula : how brilliant marketing and relentless salesmanship made Coca-Cola the best-known product in the world / Frederick Allen.

by Allen, Frederick, 1948-.

Edition: 1st ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York, NY : HarperBusiness, c1994Availability: Items available for loan: Call number: 65 A-38 (1).

5.
Service management and marketing : managing the moments of truth in service competition / / by: Lexington Books

by Grönroos, Christian, 1947-.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publisher: Lexington, Mass. : Lexington Books c1990Online access: Contributor biographical information | Publisher description | Table of contents only Availability: Items available for loan: Call number: 005 G-86 (1).

6.
Marketing metrics : 50+ metrics every executive should master / Paul W. Farris ... [et al.].

by Farris,W.Paul | Farris, Paul W | Reibstein,David J | Pferifer,,Neil T | Bendle,Neil T.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Upper Saddle River, N.J. : Wharton School Pub., c2006Online access: Table of contents only Availability: Items available for loan: Call number: 65 M-31 (1).

7.
The long tail : why the future of business is selling less of more / / by: Hyperion

by Anderson, Chris, 1961-.

Edition: 1st editionMaterial type: Text Text; Format: print ; Literary form: Not fiction Language: English Publisher: New York Hyperion c2006Online access: Publisher description | Contributor biographical information Availability: Items available for loan: Call number: 65 A-54 (1).

8.
Harvard business essentials : marketer's toolkit : the 10 strategies you need to succeed.

by Harvard Business School.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston, Mass. : Harvard Business School Press, c2006Other title: Marketer's toolkit.Online access: Table of contents Availability: Items available for loan: Call number: 005 M-31 (1).

9.
What is marketing? / Alvin J. Silk.

by Silk, Alvin J [aut] | Silk. Alvin J.

Material type: Text Text; Literary form: Not fiction Language: English Publisher: 2006Online access: Click here to access online Availability: Items available for loan: Call number: 005 S-60 (1).

10.
The econometrics of individual risk : credit, insurance, and marketing / Christian Gourieroux, Joann Jasiak.

by Gourieroux, Christian, 1949- | Jasiak, Joann, 1963-.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Princeton, N.J. : Princeton University Press, c2007Online access: Contributor biographical information | Publisher description | Table of contents only Availability: Items available for loan: Call number: 33 G-69 (1).

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