Library of Ken Walker International University

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Results of search for 'su:"Marketing"'

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	1.	What is marketing? / Alvin J. Silk content adviser. by Silk, J. Alvin [Content Advisor] \| Harvard Business School. Press. Material type: Text; Format: print ; Literary form: Not fiction Language: English Publisher: Boston, Mass. : Harvard Business School Press, c2006Availability: Items available for loan: Call number: 65 S-60 (1). Place hold Add to cart (remove)
	2.	Marketing metrics : 50+ metrics every executive should master / Paul W. Farris ... [et al.]. by Farris, Paul W \| Bendle, T. Neil \| Pfeifer, E. Phillip \| Reibstein, J. David. Material type: Text; Format: print ; Literary form: Not fiction Language: English Publisher: Upper Saddle River, N.J. : Wharton School Pub., c2006Online access: Table of contents only Availability: Items available for loan: Call number: 65 M-29 (1). Place hold Add to cart (remove)
	3.	Business by referral : a sure-fire way to generate new business / by Ivan R. Misner and Robert Davis. by Misner, Ivan R, 1956- \| Davis, Robert, 1955-. Material type: Text; Format: microfiche festschrift Publisher: Austin, Tex. : Bard Press, 1997Availability: Items available for loan: Call number: 65 M-75 (1). Place hold Add to cart (remove)
	4.	Secret formula : how brilliant marketing and relentless salesmanship made Coca-Cola the best-known product in the world / Frederick Allen. by Allen, Frederick, 1948-. Edition: 1st ed.Material type: Text; Format: print ; Literary form: Not fiction Publisher: New York, NY : HarperBusiness, c1994Availability: Items available for loan: Call number: 65 A-38 (1). Place hold Add to cart (remove)
	5.	Service management and marketing : managing the moments of truth in service competition / / by: Lexington Books by Grönroos, Christian, 1947-. Material type: Text; Format: print ; Literary form: Not fiction Language: English Publisher: Lexington, Mass. : Lexington Books c1990Online access: Contributor biographical information \| Publisher description \| Table of contents only Availability: Items available for loan: Call number: 005 G-86 (1). Place hold Add to cart (remove)
	6.	Marketing metrics : 50+ metrics every executive should master / Paul W. Farris ... [et al.]. by Farris,W.Paul \| Farris, Paul W \| Reibstein,David J \| Pferifer,,Neil T \| Bendle,Neil T. Material type: Text; Format: print ; Literary form: Not fiction Publisher: Upper Saddle River, N.J. : Wharton School Pub., c2006Online access: Table of contents only Availability: Items available for loan: Call number: 65 M-31 (1). Place hold Add to cart (remove)
	7.	The long tail : why the future of business is selling less of more / / by: Hyperion by Anderson, Chris, 1961-. Edition: 1st editionMaterial type: Text; Format: print ; Literary form: Not fiction Language: English Publisher: New York Hyperion c2006Online access: Publisher description \| Contributor biographical information Availability: Items available for loan: Call number: 65 A-54 (1). Place hold Add to cart (remove)
	8.	Harvard business essentials : marketer's toolkit : the 10 strategies you need to succeed. by Harvard Business School. Material type: Text; Format: print ; Literary form: Not fiction Publisher: Boston, Mass. : Harvard Business School Press, c2006Other title: Marketer's toolkit.Online access: Table of contents Availability: Items available for loan: Call number: 005 M-31 (1). Place hold Add to cart (remove)
	9.	What is marketing? / Alvin J. Silk. by Silk, Alvin J [aut] \| Silk. Alvin J. Material type: Text; Literary form: Not fiction Language: English Publisher: 2006Online access: Click here to access online Availability: Items available for loan: Call number: 005 S-60 (1). Place hold Add to cart (remove)
	10.	The econometrics of individual risk : credit, insurance, and marketing / Christian Gourieroux, Joann Jasiak. by Gourieroux, Christian, 1949- \| Jasiak, Joann, 1963-. Material type: Text; Format: print ; Literary form: Not fiction Publisher: Princeton, N.J. : Princeton University Press, c2007Online access: Contributor biographical information \| Publisher description \| Table of contents only Availability: Items available for loan: Call number: 33 G-69 (1). Place hold Add to cart (remove)

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